Pioneering the Future of Pools, 20 Years Ahead of the Industry

Over 20 years ago, Enviroswim broke new ground as the first and only freshwater system to undergo independent testing and international accreditation.

Our patented three-stage process — ionisation, oxidation, and ultrasonics — was validated by NSF and Tweed Labs (Aust Govt Labs) and proven to deliver safe, crystal-clear, drinkable-quality water.

Enviroswim was accredited two decades ago while the rest of the industry was still selling chlorine and salt.

The Industry’s Response: Greenwashing & Copycats

Instead of embracing innovation, much of the pool industry tried to discredit and defame Enviroswim. Why? Because our system threatened the profit streams tied to selling endless bags of salt, chemicals, and dosing equipment.

Now, with pool owners demanding safer and healthier alternatives, the industry’s answer has been greenwashing.

What they’ve done:

  • Rebadged Chinese-made salt chlorinators and called them “Australian made.”
  • Slapped a mineral cartridge on standard chlorinators and called them “eco-friendly.”
  • Hijacked the word “freshwater” – a term we pioneered – to mislead the public.

It’s not innovation. It’s rebranding old tech to cash in on consumer demand.

The Drinking Water Standard Debate

One of the strongest validations of Enviroswim’s technology is that when operated correctly, Enviroswim pools can meet drinking water standards. This isn’t marketing spin – it’s backed by independent laboratory testing, NSF International certification, and Australian Government laboratory verification. Our Risk Assessment on Drinking Water clearly documents the scientific basis for this claim.

And now? The copycats are angry. Pool owners are asking them a simple question: “Does your system make water safe enough to meet drinking water standards, like Enviroswim?” Their answer? No.

Since they can’t match our results or our independent accreditations, their fallback is to criticise and ridicule Enviroswim for telling the truth. But unlike them, every claim we make is backed by science and accreditation.

When competitors get upset that customers ask if their water is like Enviroswim’s, it tells you everything you need to know. They don’t have the proof, and they know it.

Enviroswim vs. “Freshwater” Copycats
 

Feature Enviroswim Greenwashed Chlorinator / Greenwashed Chinese Manufactured saltwater Chlorinator.
Ownership 100% Australian owned, manufactured, and exported globally (including China). Often Chinese-made, rebadged as “Australian made.”
Accreditation Independent, international testing (NSF-50, NATA). Drinking water risk assessment approved. No independent testing or international validation.
Technology Patented 3-stage process (ionisation, oxidation, ultrasonics). Salt chlorinator + mineral cartridge (“greenwashed chlorinator”).
Chemicals Minimal – no strong chlorine smell, no itchy skin, no asthma triggers. Still chlorine-dependent, still requires salt/chemicals.
Track Record 20+ years of proven performance in homes, hotels & resorts worldwide. No long-term independent case studies.
Value No consumable cartridges, lower running costs. Ongoing consumables = higher lifetime costs.

 

Why Enviroswim Still Leads

🔹 Patented & Proven – No competitor can replicate our three-stage process.
🔹 Most Accredited in the World – Independently tested, internationally recognised.
🔹 Healthier Swimming – No harsh chlorine odours, no red eyes, no itchy skin.
🔹 Lower Costs – Save on chemicals and consumables.
🔹 Drinking Water Standard Capable – Backed by risk assessments and independent testing.
🔹 Global Trust – From family pools in Australia to 5-star hotels in Asia.

Imitation is a back-door compliment. But there’s only one original, proven, and accredited freshwater system: Enviroswim.

The Bottom Line
Competitors can rebrand, greenwash, and imitate. But they cannot match Enviroswim’s independent proof, patented technology, or 20-year track record. And they certainly cannot say, with scientific backing, that their water can meet drinking water standards.

For pool owners who value safety, health, sustainability, and truth over marketing spin — there’s only one choice:

Enviroswim – The World’s Best and Safest Freshwater Pool System.